We’re accessible; not just in person, but money-wise. We’re not solely reserved for Fortune 500 companies, national retailers and franchises, or product manufacturers. Our research is reliable, timely, actionable, and affordable – seriously.
As a Pilot Media, Inc. property, we have access to resources that can save our customers money. They are our biggest client, but this model enables us to offer research projects at half the cost or less of traditional research companies. We’re a little bit like the Robin Hood of marketing research, without the tights, archery, sword fighting, stealing or bubonic plague.
We don’t need months to collect, code, weight and analyze information. Depending on the service requested and the scope of the project, we can have data, analysis, implications, and strategic recommendations back within 4 to 15 business days. We still don’t get why the other guys take months.
Analysis and Synthesis
We don’t send endless spreadsheets unless you really want them. We work directly with you to simplify and clearly outline implications, possible correlations, and insight not easily seen in massive spreadsheets. We also don’t work within a research vacuum. We integrate years of studies, analysis, secondary intel and the latest marketing philosophies to determine the best courses of action.
Warning: Some geek speak will be uttered in the following sentence. We employ a number of survey and analysis methods that minimize respondent “leading” or “biasing,” minimize the time/length of surveys, yet maximize the insight collected, and produce clear and actionable insight.
Locally Operated Consumer Panel
If you are looking for a regional assessment, we have access to a panel with more than 4,000 participants enabling us to generate responses that exceed three times the rate necessary for statistically reliable samples. We don’t charge based on the number of respondents.
Just because we don’t take ourselves too seriously doesn’t mean we don’t have serious experience in research methods, designs and analysis. We have an award winning and published research staff. We also work directly with the clients to ensure the process, approach and insights are clear. We also help with devising action plans based on the findings. We want to make sure the insights are used. It’s important to us that research gets its rightful business day in the sun.