For some exhaustive bedside reading on how to more effectively analyze geographic opportunities, check out the article written by our self proclaimed “Chief Research Nerd.” Warning: It is admittedly written for “data nerds.” Within the next couple of weeks we’ll post some lighthearted findings from the research world more in line with conversation starters.
Here’s a great example of people seeing what they want to see in data (otherwise known as “Confirmation Bias”). I was scrolling through my LinkedIn feed recently and saw the following post about Norfolk and Millennials: The reality is that Millennials are not in Norfolk for these reasons. In fact, they didn’t even choose to […]
Our first business ad can be found in the December 4th issue of IBQ (Inside Business Quarterly) in the Hampton Roads market. If digitally forwarding this ad, be sure the add: #nerdthugs, #nerdsmisbehaving, #pocketprotectors, #nerdsforhire
Be sure to thank your data people for the intel they give you which impacts a myriad of business decisions and identifies growth opportunities. The CraniumTap Team
Reduce bias, priming, or leading and strengthen the reliability of your survey results by using a reverse logic question order. What is bias, priming or leading in surveys? Simple; it’s providing someone with information or imagery (true or false) that could impact how they respond to a question. Here’s a worst-case scenario example of bias, […]