CraniumTap

Data-driven marketing decisions start here.

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Survey Question Type Tip: Multi-Select vs. Scales

When working with businesses we are often presented with the idea of using a multi-select question option over a rating scale to help simplify a survey.  For example, here are two ways to measure a similar decision for customers: Multi-Select Question Example: Which of the following things were important to you when you made the […]

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Survey Tip: Proper Language vs. Actual Talk

Write questions like you talk in day-to-day life, not as if you are being graded on an AP English paper. Here’s a few simply examples of grammatically proper questions that just sounds off: With which of the following do you agree? For which candidate are you going to vote? To what kind of music are […]

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A Nerdy Birthday Gift – Statistical Calculations and Aging

September and October seem to be popular birthday months, at least in my social, work and family circles, so I’m going to share a nerdy gift that I would share with people who were down on being another year older. Statistically speaking, every year you have a birthday, the less you aged over that span.  […]

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More Pumpkin Spice!

Clearly pumpkin spice must help sales, so for four months only we’ll be offering pumpkin spice data with every research project completed.  For just $5, we’ll dump a can of pumpkin on your data reports and dust it with a little cinnamon, nutmeg, and cloves.  That data should give you a nice warm and nostalgic feeling […]