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October 13, 2017 By Adam Cook

A Nerdy Birthday Gift – Statistical Calculations and Aging

A Nerdy Birthday Gift – Statistical Calculations and Aging

September and October seem to be popular birthday months, at least in my social, work and family circles, so I’m going to share a nerdy gift that I would share with people who were down on being another year older. Statistically speaking, every year you have a birthday, the less you aged over that span.  […]

September 26, 2017 By Adam Cook

More Pumpkin Spice!

More Pumpkin Spice!

Clearly pumpkin spice must help sales, so for four months only we’ll be offering pumpkin spice data with every research project completed.  For just $5, we’ll dump a can of pumpkin on your data reports and dust it with a little cinnamon, nutmeg, and cloves.  That data should give you a nice warm and nostalgic feeling […]

September 20, 2017 By Adam Cook

Survey and Website Tip: Boosting Completion Rates

Survey and Website Tip: Boosting Completion Rates

Research conducted on rats in the 1930s found that the goal-gradient effect explains the surge of speed one sees from a rat when it’s close to reaching their food reward at the end of a maze. Humans share a similar response when it comes to approaching finish lines, both literal and figurative.  Studies with coffee […]

September 15, 2017 By Adam Cook

Parents Showing & Not Showing High School Support

Parents Showing & Not Showing High School Support

It’s that time of year: back to school and a new sports seasons on hand.  Data can show us the percentage of parents (with kids between 12 and 17) that have attended at least one high school sports event in the last year. Here are the top five markets feeling the love: 1          Tulsa (51.4%) […]

September 8, 2017 By Adam Cook

Grilling Season Doesn’t End For All

Grilling Season Doesn’t End For All

Labor Day has come and gone, and “grilling season” has come to an unofficial end.  Labor Day wasn’t always about grilling and for some areas of the country it likely never will.  When it comes to grilling/outdoor cooking, some may be surprised which U.S. markets top this list.  Those that lag, not so surprising. Here […]

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A little about our crew.

Adam CookAdam Cook is the bee's knees when it comes to marketing research.

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Siobhan WerhanSiobhan Werhan will analyze data like a duck on a June bug.

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Lucy HallLucy Hall is one sly fox when selling research.

Sara AndersonSara Anderson is the cat's meow on marketing presentations.

BadgerBadger understands the behavioral patterns of vermin like no other

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