Labor Day has come and gone, and “grilling season” has come to an unofficial end. Labor Day wasn’t always about grilling and for some areas of the country it likely never will. When it comes to grilling/outdoor cooking, some may be surprised which U.S. markets top this list. Those that lag, not so surprising. Here […]
Our team was given the opportunity to expand recently so we’ve decided it’s time to update some of our brand elements. Here’s a prototype of what’s to come: Only a true nerd would recognize that this is a parody of a parody! The best marketing researchers get marketing and not just the data.
A study was recently conducted for Time magazine by the Urban Land Institute to see which region saw the largest growth in millennials between 2010 and 2015. 50 urban areas were considered and millennials were defined as people ages 25 to 34. According to the results, Hampton Roads saw the largest growth (16.4%). We here […]
Oddly, we have access to stats on frozen pizza purchases in the Hampton Roads market and spanning the 77 largest markets in the U.S. (which by population definitions makes up more than 90% of the U.S. population). 242,111 households in Hampton Roads bought at least one frozen pizza in the last week (that’s 32% of […]
Stats and a simple can of soda A simple can of soda can bring on an incredible amount of horror when you start applying some simple statistics and comparative imagery. Case in point: Hampton Roads is home to 1.5 million adults ages 18 or older. Local research suggests that 833,583 of these adults drinks at […]