It’s that time of year: back to school and a new sports seasons on hand. Data can show us the percentage of parents (with kids between 12 and 17) that have attended at least one high school sports event in the last year. Here are the top five markets feeling the love: 1 Tulsa (51.4%) […]
Labor Day has come and gone, and “grilling season” has come to an unofficial end. Labor Day wasn’t always about grilling and for some areas of the country it likely never will. When it comes to grilling/outdoor cooking, some may be surprised which U.S. markets top this list. Those that lag, not so surprising. Here […]
Our team was given the opportunity to expand recently so we’ve decided it’s time to update some of our brand elements. Here’s a prototype of what’s to come: Only a true nerd would recognize that this is a parody of a parody! The best marketing researchers get marketing and not just the data.
A study was recently conducted for Time magazine by the Urban Land Institute to see which region saw the largest growth in millennials between 2010 and 2015. 50 urban areas were considered and millennials were defined as people ages 25 to 34. According to the results, Hampton Roads saw the largest growth (16.4%). We here […]
Oddly, we have access to stats on frozen pizza purchases in the Hampton Roads market and spanning the 77 largest markets in the U.S. (which by population definitions makes up more than 90% of the U.S. population). 242,111 households in Hampton Roads bought at least one frozen pizza in the last week (that’s 32% of […]