“I’ve got a bad feeling about this.”
AT-ACT: Courtesy of Ethan Cook, Age 6.
Textbook definition of "marketing research": the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing. - Naresh K. Malhotra
My definition of "marketing research": Uncovering intel that has a positive impact on business decisions.