All research companies say they offer credible, actionable and custom solutions. Yeah, we’re those things, but we’re too small to hide behind this kind of generic marketing statements. Plus, we don’t have time to waste pretending like marketing research requires a PhD to execute and analyze projects and a seven figure marketing research budget. We’re here to make sure you do it right.
Most people do more research on the area around their homes than the area around their businesses. You’ve got as much at stake around your business.
This analysis includes current year and five year projections broken down by age, income, family composition, race/ethnicity, education, occupations, commuting data, expenditures (multiple product/business categories) and social living attributes.
Customer Profile Analyses
Customer demos are nice, but let’s get the creepy details on behaviors, habits and preferences so you can be disturbingly efficient in targeting efforts.
This customer insight offers demographics, purchasing habits, behaviors, media usage, and best geographic look alike opportunities. Use the insight to improve your communications, media buying, targeting, sales training, merchandising, and cross-promotional opportunities.
Direct Customer Feedback
Collect specific customer input that will impact your business and marketing decisions. “Pats on the back” or “rose colored glasses” need not apply here.
Systematically assess products, services, communications, the competition, pricing, decision making, your website, interactions, experiences, satisfaction, event evaluations, communications, performance, and more. The analysis will provide priorities in decisions and improvements.
Ongoing Customer Surveys
Customers are expecting you’ll ask for real time feedback, so continually track it and use it to make informed product, service and communication decisions.
Provide live and easily accessible feedback platforms for your customers. The insight, correlations and trends collected can impact decisions for operations, communications, promotions, training, product and service improvements, testimonial collection, social strategies, and more.
Know when to hit the reset button or when to pull the plug. Identify what elements are working or need improvements and better yet, why they work.
Areas measured include the ad’s ability to grab attention, hold attention, communicate brand advantages, and impact decisions (actions/responses/behaviors). This insight combined with competitive database intelligence will give you the unbiased perspective you need.
Some lessons don’t need to be learned the hard way. Knowing the most effective options will empower your decisions from the start.
Statements, headlines, taglines and short copy are tested for stopping power (ability to garner attention) and ability to provide the most valuable information or call to action. Longer forms of copy samples are tested on the same measures, as well as for engagement and competitive brand advantages.
That campaign proposal you love so much may be a dog (no offense to dog lovers). Knowing ahead of time can save you from becoming the goat.
Evaluate communication options before launching and learn which and why some elements (visuals, copy, narrative, music, people, etc.) can help maximize campaign performance over others. Creative concepts will be measured in established key performance indicators.
Campaign Impact Studies
Some things are still difficult to measure in our digital information age (brand awareness, perceptions, and associations). We can do it and measure impact.
Whether it’s brand perception, brand association, market awareness, or industry perceptions, knowing where the market stands and whether you were able to impact these measures can be a significant competitive advantage. Measure what many believe still can’t be measured.
Is the stuff you say, write or provide junk, bland, harmful or magical? If content is king, let’s make sure it’s treated accordingly – measure it.
Whether it’s your web pages, television or radio programs, speeches, social posts, brochures, videos, podcasts, or press releases, we can test how effective it is at grabbing attention, holding attention, communicating value, and impacting decisions (actions/responses/behaviors).
Decision Making Assessments
At its core, this is probably one of the most important things you can do. What’s important to you may be meaningless to customers. Clarify your priorities.
Determine what is and isn’t important, valuable, or influential to consumers when they are choosing to do business with you or competitors. This insight is invaluable for website development, advertising, media planning and all interactions with prospective and current customers.
Competitive Brand Assessments
Customers’ perceptions represent some form of reality. Are you the emperor that wears no clothes? Of course not….right?
Understanding the market’s perceptions (e.g., brand familiarity, reputation, product/service quality, price, or purchase consideration) within your business or between your competitors can be a critical component to communications, brand, product and service strategies.
New Product and Service Evaluations
What should or could you be offering that competitors have or no one else provides? Some may be more valuable than current products. Assess opportunities now.
If you’re getting ready to change current products or services, or expand them, evaluating the market and/or your customers’ perspectives can prove to be a valuable investment. The insight can also direct decisions in communications spanning your customer interactions, website, sales materials and advertising.
Keeping the best starts by listening and seeing what they have to say. Use a third party source to get honest feedback.
Uncover what correlates with job satisfaction to develop plans that focus on those areas. Our core survey metrics are based on what makes for the best places to work by using information collected and published by industry experts in U.S. News & World Report, Entrepreneur, Fast Company, Inc., Forbes, NYT Best Sellers, and Harvard Business Review.
Logo designs, website evaluations, employee studies, out of market studies, data consulting, and whatever else you can throw our way.
If it’s creative, we can test it. If it’s data, we can analyze it. If we can’t do either, we’ll point you in the direction to help make it happen. Just because it hasn’t been done, doesn’t mean it can’t be.
Focus Groups (well, not really)
Sorry, that’s a no-go for us, but read our summary about Focus Groups for advice on where and what to look for when considering this option.
Use them for seeking insight on subjects with very little information currently available or to help design surveys, but not to make key business decisions. Be aware that the group setting/dynamics, moderator or participant bias, inexperienced moderators, and time spent impact insights collected.
In unique client circumstances, we do conduct informal focus groups or brainstorming sessions to help flesh out research needs for further evaluation. This is one of those things we’re willing to admit we can’t do (or is it, we don’t want to do because it requires two data nerds to directly interact with the public).
If you are interested in finding focus group moderators or facilities, you may be able to find them through the following directories: