Oddly, we have access to stats on frozen pizza purchases in the Hampton Roads market and spanning the 77 largest markets in the U.S. (which by population definitions makes up more than 90% of the U.S. population).
242,111 households in Hampton Roads bought at least one frozen pizza in the last week (that’s 32% of households in the region). 25,747,004 households in the 77 largest markets bought at least one frozen pizza in the last week (that’s 27% of households spanning these U.S. households).
Assuming the average frozen pizza is 12 inches in diameter and 1 inch thick on the outer crust, here’s why these numbers are more unsettling when we look at them at a second glance:
- In one day and 16 hours, Hampton Roads buys enough frozen pizzas to cover and entire football field (120 yards by 53.5 yards). Hampton Roads would cover more than 218 football fields in one years’ time.
- In 10 days, Hampton Roads buys enough frozen pizzas that, when stacked on one another, would reach the height of Mt. Everest (trust me, I double checked the math). In only 3 ½ additional days, Hampton Roads’ consumption would reach the typical cruising altitude of an airplane.
- I guess the good news is that it would take more than 1,135 years for Hampton Roads to consume enough frozen pizzas that, when stacked, would reach the moon at its furthest distance from Earth. The upsetting news is that it takes about 10 ½ years for the largest 77 markets in the U.S. to consume enough to reach the moon.
- If we were to lay these pizzas from end to end, it would only take the U.S. 11 ½ months to reach the moon.
- The moon’s orbit around the Earth is 1,423,000 miles long. It would only take about 5 ½ years for the U.S. to lay pizzas end to end they’ve consumed along this path.
This obviously gives a whole new meaning to “pie in the sky.” I think I’ll be eating a salad tonight.
Source: Nielsen, Scarborough Research – Hampton Roads, Release 1, 2017 (Geography: Hampton Roads Designated Market Area); 77 Largest U.S. Markets, Release 2, 2016. (Geography: DMAs)