(She makes the research projects happen)
Nine years of experience in sales, marketing and analyses, advertising, media buying, content, brand and social media. Her work was the subject of the published case study, “Hi-Ho Silver: Using Metrics to Drive Integrated Marketing Communication Decisions” by Dr. Lisa Spiller, professor of marketing at CNU. The study has been published in business case textbooks utilized across the country (International Journal of Integrated Marketing Communications; Spring 2013). Siobhan is a regular contributor for AltDaily.com.
Q&A with Siobhan:
Where did you grow up and where have you lived?
I grew up locally here in Virginia Beach. After college I moved to Boston and New York City before settling back in the area to Newport News, Portsmouth, and now Chesapeake.
What are some of your favorite research books?
The oldies but goodies: Freakonomics by Steven D. Levitt and Stephen J. Dubner and Outliers by Malcolm Gladwell.
What’s something you wish you researched, but didn’t?
Definitely a few ex-boyfriends.
What kind of data or analysis would you be interested in seeing that may not be readily available?
See above answer.
What’s the most bizarre comment you’ve heard about why someone didn’t want to conduct research?
“I didn’t want to do any of the work. ”
Well, at least it was honest.
What are some of your favorite research quotes?
“If you steal from one author it’s plagiarism; if you steal from many it’s research.”
“Research is what I’m doing when I don’t know what I’m doing.” -Wernher von Braun
What’s one of the nerdiest things you’ve uncovered that may surprise others?
This questionnaire, but I don’t think that would surprise anyone.
What’s the nerdiest conversation you’ve had outside work that you’re willing to admit?
Too many to count! If you cross my path, and I have recently seen a science-fiction movie, TEDTalk, conspiracy theory related documentary, or read behavioral economics book in the past 72 hours, you will hear my analysis of it. It’s non-negotiable.