I met with one of my data nerd friends today (who works for Nielsen…shocking, right). Nothing says nerd friendship like one nerd giving another a book titled: Storytelling with Data, A Data Visualization Guide for Business Professionals, by Cole Nussbaumer Knaflic. I’m sure reading the “case studies” will bring a tear to my eye. And […]
Markets love being known for things. Hampton Roads is no different when it comes to its beaches , universities, ports/shipping, military bases, and more, but here’s something people probably didn’t know: according a Nielsen’s Scarborough Research (Release 2, 2015), Hampton Roads ranks #1 in percentage of adults that drink at least one Red Bull […]
You can’t help but laugh when you open a box that’s full of brains. We just received our “promotional swag” this week.
Grit: The Power of Passion and Perseverance, by Angela Duckworth I grew up with two incredibly smart and “talented” older brothers and felt I was also searching for that niche athletic and academic area where I could stand apart. To make a long story short, I finally found my way to marketing research (now that’s […]
Online surveys seem to have changed the expectations of open-ended questions over the last few years. Let’s not forget that open-ended questions solicit open-ended responses (if any response in some cases), and quantifying the feedback is not in our best interest of time or analysis. Open-ended questions in a paper or online environment don’t allow […]