How to Not Destroy Your Business with Market Segmentation
Segmentation – The Reason, The Method What is Market or Customer Segmentation? Segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers or categories that share common needs, interests, or behaviors. Why should you care about segmentation? Most businesses utilize segmentation in …
It’s that “vacationing” time of year
Based on the combination of the largest 77 Designated Market Areas measured by Nielsen’s Scarborough Research (Release 2, 2017), here are how adults are planning to spend vacations in the next year. Which market’s rank the highest or lowest in types of vacations intended to …
U.S. Major League Soccer Fandom
As a colleague recently pointed out to me on our World Cup qualifier post: “What about MLS?” Well that’s a whole other listing. Based on viewership, listenership, game attendence and online following, Seattle leads the U.S. in MLS fandom. Birmingham…not so much. Find out where your …
The World Cup on and off minds in the U.S.
We’re nearing the midpoint of World Cup 2018 play in Russia. With the U.S. out of game play this go-around the question is how closely will Americans follow the World Cup? Based on viewership for qualifying rounds last year, Miami is likely to have the …
Nerds Walking in Slow Motion
Help the nerdiest group of people look cool by simply editing them walking in slow motion and playing the video along with any of the following songs. Warning: some of the songs may be explicit. I’m not going to lie, I was a bit surprised …
If Dogs Conducted Research
“I’ve attempted to bark at some squirrels on a pine tree for the 308th time. They still won’t come down and leap into my mouth. I can’t completely rule the option out, so we’ll see what happens the 309th time.” …
Confirmation Bias Example
Here’s a great example of people seeing what they want to see in data (otherwise known as “Confirmation Bias”). I was scrolling through my LinkedIn feed recently and saw the following post about Norfolk and Millennials: The reality is that Millennials are not in Norfolk …
A Nerdy Birthday Gift – Statistical Calculations and Aging
September and October seem to be popular birthday months, at least in my social, work and family circles, so I’m going to share a nerdy gift that I would share with people who were down on being another year older. Statistically speaking, every year you …
More Pumpkin Spice!
Clearly pumpkin spice must help sales, so for four months only we’ll be offering pumpkin spice data with every research project completed. For just $5, we’ll dump a can of pumpkin on your data reports and dust it with a little cinnamon, nutmeg, and cloves. …
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