Brook Preloader

Our "inside-out" approach

Clarity Is Our Priority

The 3 Keys To Successful
Market Research

User Experience

Creating intuitive and ergonomic experiences for respondents/participants helps ensure the most accurate depiction of consumer sentiment and response.

Actionable Insights

Survey design and development need to be objective minded. We employ advanced approaches to generate easy to understand priorities and takeaways from your data.

Brand Impact

Surveys are a direct reflection of your brand. When customers/participants have bad survey experiences it can reflect negatively on your brand with your most vital audience.
3-CT-keys

Proven results in
days, not months

Wave Wave
CT-timeline-demo2

All the ways we can help improve your business

direct-customer-feedback

Direct Customer Feedback

Collect specific customer input that will impact your business and marketing decisions. “Pats on the back” or “rose colored glasses” need not apply here.
Systematically assess products, services, communications, the competition, pricing, decision making, your website, interactions, experiences, satisfaction, event evaluations, communications, performance, and more. The analysis will provide priorities in decisions and improvements.
ongoing-customer-surveys

Ongoing Customer Surveys

Customers are expecting you’ll ask for real time feedback, so continually track it and use it to make informed product, service and communication decisions.
Provide live and easily accessible feedback platforms for your customers. The insight, correlations and trends collected can impact decisions for operations, communications, promotions, training, product and service improvements, testimonial collection, social strategies, and more.
ad-testing

Video & Ad Testing

Know when to hit the reset button or when to pull the plug. Identify what elements are working or need improvements and better yet, why they work.
Areas measured include the ad’s ability to grab attention, hold attention, communicate brand advantages, and impact decisions (actions/responses/behaviors). This insight combined with competitive database intelligence will give you the unbiased perspective you need.
copy-testing

Content & Copy Testing

Some lessons don’t need to be learned the hard way. Knowing the most effective options will empower your decisions from the start.
Statements, headlines, taglines and short copy are tested for stopping power (ability to garner attention) and ability to provide the most valuable information or call to action. Longer forms of copy samples are tested on the same measures, as well as for engagement and competitive brand advantages.
sb10069719af-001

Concept Testing

That campaign proposal you love so much may be a dog (no offense to dog lovers). Knowing ahead of time can save you from becoming the goat.
Evaluate communication options before launching and learn which and why some elements (visuals, copy, narrative, music, people, etc.) can help maximize campaign performance over others. Creative concepts will be measured in established key performance indicators.
ST001418

Campaign Impact Studies

Some things are still difficult to measure in our digital information age (brand awareness, perceptions, and associations). We can do it and measure impact.
Whether it’s brand perception, brand association, market awareness, or industry perceptions, knowing where the market stands and whether you were able to impact these measures can be a significant competitive advantage. Measure what many believe still can’t be measured.
user-on-phone-resize

User Analysis

Know when to hit the reset button or when to pull the plug. Identify what elements are working or need improvements and better yet, why they work.
Areas measured include the interface's ability to grab attention, hold attention, communicate direct information, and generate optimal responses. This insight combined with competitive database intelligence will give you the unbiased perspective you need.

Let's start the conversation





Please feel free to reach out to us about both our turnkey products as well as custom research related solutions.