Utilizing predictive analytics we forecast potential changes in the market from consumer demographics, income levels, buying habits, and general economic conditions related to your geographic analysis area.
What’s included in our Geo Analysis:
Defined Analysis Area Maps
We can plot multiple geographic locations within your analysis area in order to see if there is any potential cannibalism between storefronts or competitors in your area.
Current Year & Five Year Expenditure Reports
In order to find potential customers, understand your competition, and increase sales, you must first know how the population is allocating their dollars and where change might happen.
Projection Analysis Of Demographic Changes
Using predictive analytics we can see how changes in the market may shift certain primary demographics around each of your analyzed areas.
Current Year & Five Year Demographic Data
This analysis pulls a detailed demographic report that shows you the primary mark up of each of the locations analyzed and how they differ from the overall market.
Current Year Market Supply & Demand
One storefront may not be performing as well as one only a couple miles away, now you can find out why by analyzing supply and demand in the market.
Projection Analysis Of Expenditure Changes
Similar to the projection of demographics we can use PA to analyze how expenditures may change around your areas.
The Project Roadmap
Our process is straightforward and can usually be outlined in a 30-minute briefing. Depending on your needs we can modify the analysis reports for an even more custom brand experience.
1. Initial Briefing
2. Requirements Assessment
3. Data Aggregation & Formatting
4. Data Analysis & Report Summary
5. Results Presentation & Strategy Development
Let’s Uncover Some Insights
Reinvent the way you communicate to your most valuable audience – your customers. Learn to understand their needs so you can be better at serving them throughout the entire customer lifecycle.