Customer Analytics & Consumer Insights

Customer Profile Analysis

Leverage existing customer data to uncover new consumer insights and identify areas of geographic opportunity.

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Data you never knew you needed, or that you had available.

Strategies for Behavioral Marketing

This robust dataset can be used to paint a detailed picture of your customers lives, values, behaviors, and habits.

Create informed targeting or real-estate decisions based on areas that hold the highest amount of opportunity for your brand, product, or service.

Our method of analysis allows us to append latitude and longitude coordinates to the areas of highest customer mass and propensity – allowing you to be hyper-specific in digital programmatic, contextual targeting, or direct mail campaigns.

What’s included in our Profile Analysis:

Demographic & Behavioral Traits

Utilizing Claritas c360™ we utilize market segmentation in order to aggregate a detailed portrait of your customer base. This includes socio-economic data such as population, income, education, and employment within your designated analysis areas.

Media Behaviors & Formats

We can look deeper into what drives your customers behaviors online as well as traditional media. We can see what they are more likely to consume in both traditional and digital media formats.

Activity & Event Attendance

You can use this data to retarget your customer base based on activities and events they are more likely to attend. As well as possible sponsorship opportunities.

Digital Consumption & App Usage

Do you ever wish to know where your users hang out online? Now you can get a glimpse into their purchasing habits, app usage, social media behaviors, device preferences, and much more.

Financial & Medical Habits

We extract valuable lookalike audiences of your customers that includes financial and medical information.

Geographic Opportunity Reports

Wouldn’t it be great to know where to target your customers and what additional areas of opportunity are around you? With our Profile Analysis now you can leverage that data for your strategic growth.

The Project Roadmap

Our process is straightforward and can usually be outlined in a 30-minute briefing. Depending on your needs we can modify the profile analysis reports for an even more custom brand experience.

1. Initial Briefing

2. Requirements Assessment

3. Profile Segmentation

4. Data Analysis & Report Summary

5. Results Presentation & Strategy Development

Let’s Uncover Some Insights

Reinvent the way you communicate to your most valuable audience – your customers. Learn to understand their needs so you can be better at serving them throughout the entire customer lifecycle.

Adam Cook

Chief Research Nerd
(757) 446 2664
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