For some exhaustive bedside reading on how to more effectively analyze geographic opportunities, check out the article written by our self proclaimed “Chief Research Nerd.” Warning: It is admittedly written for “data nerds.” Within the next couple of weeks we’ll post some lighthearted findings from the research world more in line with conversation starters.
About Adam Cook
Textbook definition of "marketing research": the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing. - Naresh K. Malhotra
My definition of "marketing research": Uncovering intel that has a positive impact on business decisions.