CraniumTap

Data-driven marketing decisions start here.

  • About Us
    • Our Philosophy
    • Our Brand Promise
    • How We’re Different
    • Experience
    • The Research Nerds
      • Adam Cook
      • Max Murphy
      • Lucy Hall
    • CraniumTap Swag
  • Services
    • Our Services
    • Investments
  • What to Expect
    • The Process
    • What Clients Say
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  • Contact A Nerd

The Process

If we could do this in one step, we would, but some things do need a process.  We strive to keep it simple and direct.

1.  Review of Needs and Capabilities

Basically, either one of us or someone representing us will talk to you about what we do, answer any questions you have and ask you questions about what you need.

RP22.  Research Proposal

We will follow up with a proposal that includes: research objectives, outlines, potential timelines and estimated investment levels; usually within a week if not a couple of days, if it’s not a completely bizarre and complicated request.


RP33.  Initial Project Approval and Updates
(Boring Stuff, Part 1)

With approval, we will move forward by developing detailed plans, next steps and, if required, draft questionnaires.  Final investments will be determined based on the type of service, scope of solution and analysis involved within the service line(s) to meet your research objectives.

RP44.  Final Project Approval and Implementation (Boring Stuff, Part 2)

After approval, we will implement the agreed solution within the timeline specified.  If a primary study is part of the solution, we code the results, weight the samples to reflect the market and conduct an analysis for review.  It’s boring to you, but this is the stuff we live for.


RP55.  Review Insights and Implications

We will not leave a 100+ page research report, unless you’re dying to see them.  We will bring only the most relevant and important insights to the table for review.  We will summarize the findings and include next steps, actions to consider, and possible strategic implications based on those results.  This is when a beam of light will shine on a bar or pie chart and a choir can be heard singing in the background.*

*spotlight equipment and choir fees will be charged separately.

Let’s start geeking out over data.

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